Media Language-connotative meaning, signs, iconography, music, lighting, camera angles, mise en scene, editing etc..
Institutions- who produced it? what influence this has on the text?
Genre(if relevant)- talk about codes and conventions associated with it etc…
Representation- who? what? where when? why? is it accurate/ biased/fair?
Audience- who its aimed at? made for? mode of address? Audience theory can be brought in here i.e. the uses and gratification theory
Ideologies and values- ideas and beliefs that underpin the text, values of society
Narrative- texts structure e.g. could use Todorov Theory which is the equilibrium, disruption etc… also discuss character roles and themes that arise. Propp- hero, villian, helper, donor, false hero, princess, dispatcher.
