Most examples of stop motion animation that is contained on the internet keeps to a light entertainment suitable for most ages. Our film will not feature any explicit or foul language along with anything else that might change the allowed viewing age. An institution such as ‘PES’ uses some of their short animations for advertising.
This film is particularly popular on youtube, a Web 2.0 interactive social networking community site. The video has aired and been viewed nearly 3.5 million times, making its one of the most popular stop motion animations on this particular site. The video has no real story to it and has a main purpose to entertain to the viewer as apposed to selling them anything.
The rating for our stop motion short film will be PG, as we see it fits all ages. From our reactions from the test, all ages had a pleased and entertain reaction. We are hoping that this will be the same reaction from our full feature length.
This video is an e-bay stop motion viral add, made with the main purpose of advertising e-bay and their services. Again i wouldn’t say it was aimed at an exact age but more to just who ever see’s it. As its purpose is to advertise, they want to keep a versatile add that will please all ages and catch the eye of most ages.
Most industries and companies set out with a specific audience in mind, using common codes and conventions to attract this audience. For example if you wish to make a film to attract the female teenage audience, you can use common conventions that this audience would be attracted to. In relation to a major industry such as Disney, their attempt to attract the older audience as well the younger is the use of a male actor who would appeal in an ‘attraction’ sense. This then helps get them more audience and more success. It’s the same principle with music videos, if you’re making a music video for an metal band you would struggle to see them same conventions as you would in and r ‘n’ b band. Setting, location, actors, props all of these things would have a vast difference in the videos.
With our animation it is difficult to select a certain audience, we are making the film for general entertainment. A very wide overview observation from my research of stop motion animations i have discovered would suggest that many of the highest rated short films don’t have much purpose other than to entertain, acting of more as a short story or advert. So from my research i have gained a good understanding of stop motion and their purposes, many of the most popular videos on youtube aren’t aimed to an audience and don’t have any advertising purposes.
So the aim for my video will be to attract an audience of all area’s, the genre of the film will be Romance which normally has more of a female attraction but i have a small feeling that this film will attract more than females.
This video is a good demonstration of the style of video we aim to create, obviously the genre differs vastly but the whole aim of the video is similar. This video in my opinion is a youtube viral, a video that becomes aware to many viewers by a community, an online web 2.0 community. My aim would be over all, to achieve this sort of status with the short film. To appeal to a community is hard, seen as this is a large and contrasted group of people according to internet statistic (http://www.quantcast.com/youtube.com) male to female ratio is 50:50. The highest percentage age gap is 18-34 which is 35% of you-tubes viewers, followed by 13-17 years of age. This is is a small surprise for me as i would have guessed that the majority of user would have aged between 15 and 22, but obviously the age gaps used by that site are different. I think a key thing to remember when appealing to the You-tube community is ‘Niche’, if you can find that small gap in an area of entertainment or an idea that is original then you can gain your audience. I do feel our idea has this potential but i am fully aware that it wont be simple or easy and we are going to have to make it look as professional as possible.
