Today i looked a little further into my target audience and existing media, i have discovered from my research that my video will fit into the ‘Viral media’ style short video, it contains many of the same qualities and ideologies of other short films show on the main community i shall be looking to reach, youtube. I have taken a lot of useful information which i shall apply into the thought of my film from today’s session, i have looked into some of the statistic of youtube and how the viewer figures are broken down. This has given me a good idea of what i will be approaching with the film. ‘Community’ and the concept of online virtual communities is key to the the film, knowing hows these communities work will allow me to understand what angles to approach and how to attract my audience. This is something i shall investigate further.









