Film Poster

The process of making this film poster was fairly simple, i knew that the picture was the key element in the poster from my research. Primary viewing for the poster would be around 1-2 seconds, rarely any more. I learnt this from my research, i discovered that in most film poster advertising the message of the film needs to be sold solely through the image. The image is of mass importance, from the examples i have seen they use iconic images and symbols to sell the film and gain the recognized audience, the audience that are familiar with the film either through a prequel or other means. Films like ‘WANTED’ have to use other means to attract the audience mainly they use reputation. The have Angelina Jolie in the main image this sells the film through reputation of this actress, where are ‘DARK KNIGHT’ can use symbols and iconic costumes and images to attract an already existing audience.
I think i have done okay with my film poster considering my audience and it’s release, my film is not to be a cinema released film as i mentioned earlier in my posts and from my research i plan to release this with a youtube type viral video in mind. Now, obviously a youtube viral wouldn’t have a film poster but for the sake of course work i tried to work it in as though it was to be a film for wide release. I followed the same principles as and layouts as the main film posters i looked at.
The design was something i took a while thinking about, as you can see the final draft uses pink as a main colour, i wasn’t to sure about this at first. It didn’t seem to be something that suited the front cover and seemed to be very bright and intimidating. I changed the font and made some colour adjustments, the original main title was completely pink with black behind it. This made it very dark and slightly over powering. I search for a font again and came across what you know see on the poster now. I am a lot more pleased with this font on the page, for some reason i always seem to place a lot of attention into the font. I think a lot can be taken from a font in terms of reputation and representation. This font, colour and design i think really suits the film and the mise en scene on the poster.
With the layout and conventions i stuck to main stream blockbuster films for reference, i know my film isn’t in this industry of cinema but it’s hard to approach and research the area’s such as Pixar shorts. Pixar tend to make short films as tests and for fun, so they don’t really market them.

After some feed bad, the overall connotations from people i have spoke to think that the poster is good and appealing. They gathered from a quick glimpse of it that it was probably a love story and most likely something different. This isn’t a massive message that portrayed but obviously it’s harder for a stop motion to create representation, over a film with an already acknowledged reputation and recognized symbols.
I think i have achieved making a film poster that woul sell my film, although i do think that the film is rather hard to sell as a main stream blockbuster film, seen as it’s a youtube viral.

I have learnt a lot from making this, from my research i realized that there are a lot more conventions to a film poster than i thought. I wasn’t aware the the names and the blurb at the bottom was actually a legal requirement on a film poster. I’ve always been under the impression that film posters are a visual medium, having to sell a film in a matter of split seconds. So have a clear font, simple layout and an easily interpretable image is key when getting the audience to see the poster and actually take it in.