Disney Pixars- ‘UP’

UP
Distributed by- Buena Vista
American release- 29th of May 2009

Directed by Pete Docter and the Pixar team

Budget– $175 Million
World wide marketing budget- $150 million

Gross (as of 25th oct 2009)
Domestic- $293 million
Foriegn- $214 million
Worldwide- $507 million

Opening Weekend

The fil totaled a release of nearly 4,000 cinemas in the US and grossed $70 million.

Reviews Advertising and Promotions
(summary)

One of the main achievements and most highlighted success of the launch of this film, was its airing at ‘The Cannes Film Festival’ Disney Pixar creation ‘Up’ was the first ever animation to open the festival. This is a massive achievement for the animation teams and directors, a new step in the world of feature-length CGI. John Lassester the creative mid working alongside most of the films, is now credited for another step in the world of CGI. John Lassesters influence on animation in my opinion is massive productive and revolutionary. This is what in my opinion makes him and Auteur in the film industry. He has taken the use of CGI animation from the likes of ‘The adventures of Andre and Wally B’, to Toy Story the worlds first feature-length CGI animation. Now obviously Disney had been around for years creating animations, but this market was getting stagnant and out dated, the films were becoming conventional and repetitive. Pixar to animation to a new level, and now are rewarded with the opportunity to open one of the most renowned film festivals across the world.

Review
http://www.bordercountiesadvertizer.co.uk/lifestyle/79951/review-disney-pixar-s-up.aspx

5/5

“WHILE Disney Pixar seems to have lost some ground to Dreamworks in recent years, the studio’s tenth computer animated release, Up, puts them back on top of their game.

Up tells the story of Carl Frederickson (Edward Asner), an old man who – as a boy – idolised an heroic and intrepid adventurer. Whilst out adventuring in his neighbourhood he meets another would-be adventurer, the goofy Ellie.

The first act of the movie is a whistle-stop tour of Carl and Ellie’s lives as they grow up together, fall in love and marry.

With your cinema seat barely warm, however, things turn less rosy for the couple as their dreams of world exploration fade, they succumb to the ravages of age and are eventually separated as Ellie dies.

Carl becomes something of a shut-in, and as developers begin building around the couple’s lifelong home – pestering him to give it up for a place in retirement home ‘Shady Oaks’, Carl gives in and agrees to move out in the morning.

Mementos of his life with Ellie and their dreams of exploration prompt him into action though, and with the bulldozers at the gates – Carl pulls the rug from under their feet as hundreds of helium-filled balloons emerge from the roof, lifting the house from its foundations and carrying Carl off for the adventure he and his love had dreamed of.

Accompanied by scaredy-cat and would-be do-gooder boy scout Russell (Jordan Nagai), the two set off in their helium propelled house to South America – the place where Ellie had always wanted to explore.

As you’d imagine their adventure features enough colourful characters, talking animals and hi-jinx to keep kids and parents alike interested for the film’s 96 minute run-time.

After the film’s romantic, albeit tragic opening, what follows is hugely uplifting and often hilarious.

Once again Pixar impress with beautifully rendered characters and landscapes. The character design is as fresh as ever, with Carl having more than just a passing resemblance to the house he seeks to defend so fervently.

The visuals are complemented by superb voice acting and a suitably Disney score.

In a time when movie studios seem oblivious to the short attention spans afforded to children, Up is merciful in pace and length.

With half term approaching, Up is a perfectly cheery and funny film for the kids and charming and sensitive enough to capture older audience members’ interest.”

CONTINUE TO TALK ABOUT INTERNET AND HOW ITS USED TO ADVERTISE. AND SYNERGY.

Production Log- 17.09.09

Today we looked at our ideas for the different stop motion movies. Our main main idea consists of a dinner table which is set in a romantic setting with mood lighting and candles. The plan is that we aim to use stop motion to make it appear as though all the different things on the table are coming to life and moving around, this then creating a romantic setting.

For example the 2 salt shakers that are shaped to hug will dance around the table avoiding all the obstacles on the table. it will be accompanied by music. The music we want to use is something along the lines of Frank Sinatra and the 50’s style music scene.

There’s a few other things that will happen in the video, which will involve movement in many different objects and creating the same srot of effect. the romance in a dinner setting.

History of the Internet

The internet is not only a tool to many peoples lives its also a key part of many peoples lives. A lot of time is spent on average by someone on the internet, we now control things from banking to our interests such as photography and music.

If we go back 50 years to 1957, things were different.

Before this time computers operated on a system called batch processing, witch was a system that only allowed the computers to work on one task at a time. Obviously this was time consuming and ineffective. The computers were impracticable and massive, they had to be stored in large cooled rooms and worked on in directly. From this nerves were frayed and problems were continuous.

To solve this problem a remote connection had to be installed to allowing connection to the computers, there for involving less manual work and making things a lot easier to handle. At the same time, the idea of time sharing had risen, being the first development in computer technology which allowed the computer to be operated by different users at the same time.

October 4th 1957, during the cold war the first unmanned satellite was sent to orbit. This satellite was named Sputnik 1 and sent by the Soviet Union. The fear of a missile launch set in and America determined to stay on top of the technological race set founded the ‘Defense Advanced Research Project Agency.’ DARPA in 1958. At this point knowledge was only transferred by people, which was obviously time consuming and unhelpful but at this time people didn’t know any different.

The DARPA planned a large scale computer network which allowed people to transfer information and accelerate the transfer knowledge transfer and to avoid the doubling up of already existing knowledge and research. The network was named ‘ARPANET’ and this was the revolutionary in terms of the internet and its development. There was soon to be 3 more networks to be developed which would lead even further into the internet creation.

These 3 Networks are the basis and history of what we now know as the ‘Internet’. The first of these network was the ‘RAND’ Network a concept of a military network in America. The second was a commercial network of the ‘National Physical Laboratory’ In England. And 3rd was the scientific network in France, ‘CYCLADES’

These 4 different concept approaches are the basis and the main frame of our internet today. Which goes to show that countries across the world had all developed a certain section of a massive revolutionary development which has changed the way everything works.

ARPANET is the most familiar of theses networks and began development in 1966. Universities were always worried and concerned with sharing computers. This encouraged the development of off smaller computers which are connected to the mainframe computer, these were named ‘IMP’ the interface message processor. This to control of the network activities whilst the mainframe took care of the initialization of program’s and data files. At the same time the IMP was also an interface of the mainframe. The Imps were only connected in in a network and this became known as the IMP SUBNET.

CONTINUE FROM… 3.19