Representation

An audience will read the media and take in this information, in most cases they are being fed this media by someone who is also taking an opinion on what they are speaking of. This opion tends to be valued by the audience and may be swayed by what is being said. The audience will make their own opinion but it is normaly created from the person feeding the information. Some people belive that viewers are driven by these media texts, e.g films and games, ‘The effects theory’. The effects thoery is basicly saying that the viewers are ’empty vessels’ and we shall consume the media and follow be example, thie thoery was developed in the 1920’s and now many people think it is out of date. Representation theory, a more recent theory which i think is a lot more accurate. This theory basicly means the the audience will play a part in how they comsume and interpret particular media. Its more about letting each individual viewer think for them selves, witch out a viewer it would have no meaning.

Media texts are polysemic, they may be read differently by different people depending on background, culture, identity, opinions.

Age

Teenagers that are representation in todays media, like Skins for example in my opinion aren’t meant to be taken seriously, the representations aren’t very accurate. And i agree with Stewart Lee, theses representations won’t comfort or give any confidence to teen age audiences but in the long run these characters never have happy endings. We as an audience are meant to be shown these characters lifes, we aren’t meant to want to be them. It’s an insight into how some probably a small majority live. The characters may appear to being living happy and conetent with being teenagers, but this is the surface. The characters all have depressing background drama, family problems ect. I think it’s hard to say that the producers/creaters are trying to represent teenagers, in my opinion i think they’ve just created a drama which works in the same ways soaps ans dramas for adults, but aimed in at teenagers using younger people. They’ve tried to make it look exciting to sell it, but then placed in the drama to add to the entertainment value.

Gender

Male masculinity has changed over the years, the good example used on blackpool media is the comparison between James Bond and The Bourne trilogy. In the 60’s the bond characters was a perfect example of how the males meant to be, now this is seen as outdated. 60’s men were Authorotive, composed and smooth, now this is seen as a past time and the idea of a male has changed. Disney takes on a very old stereo typical look at males and females, the male is always seen as masucline and the saviour. Strength and dominance is always very common. Disney focus strongly on hetrosexual relation ships between a hero and a heroine, disney movies tend to create the images that women are only their to serve men, or for pleasure. For young males this image will effect the way they see things as they grow older, the representations in my opnion are to innocent to effect young children. I think that these things have only been noticed by adults because we are cabable of thinking of this. Children on the other hand are young and see this for entertainment, i don’t think many are cabable to take note of these representations. Females in the 1950’s were expected to be glamorus and devoted complelty to domestic work, these representations have changed over time and women began to start working, the career women had started. The present day women are completly controlled by the media, magazines being the main culpurate. With image manipulation at such high standards it’s imposible to tell what exaclty is real and fake. Women are now veiwed as equals and more socialy free.

 

 Male representation in the characters of ‘Bourne, Bond and disney males.’

The Bourne series creates a very common male representation, the mise en scene uses costume to make him look very average and normal, If this man was seen in real life you think twice about him being dangerous. The character has a good verisimilitude, where as compared to the Bond character it all seems very fictional and less believable. Jason Bourne in the very first shot is shown wearing a browny beige bland jacket. Where as compared to Bond his character doesn’t as real, the fighting seems unrealistic and the costume doesn’t fit with the cinema photography. Masculinity has a very strong appearance in the Bond character, he is shown wearing a dinner suit and fighting. These are 2 things that are very iconic with males, i think this is used to created the male representation.

Disney/ Pixar Case Study

After researching into Disney and Pixar it has become very clear that Pixar are needed strongly by Disney. Pixar have sold out many cinemas due to their amazing quality and revolutionary animation. Disney alone have not had a box office hit in a long time, Pixar were the company taking the lime light. Pixar were a massive rival for disney, so the only way to keep the business and to make something from it was to buy them out.

http://www.ndstory.com/origins/wdorigins.html

http://en.wikipedia.org/wiki/Walt_Disney_World

Walt Disney World Resort is the most visited and largest recreational resort in the world, containing four theme parks; two water parks; twenty-three themed hotels; and numerous shopping, dining, entertainment and recreation venues. Owned and operated by the Walt Disney Parks and Resorts segment of The Walt Disney Company, it is located southwest of Orlando, Florida. The property is often abbreviated Walt Disney World, Disney World or WDW.

It was founded, oct 16th 1923 as an animation studio, then some who they worked with baught there ideas. the walt decided if there was to be any more ideas they would be owned by him.

http://en.wikipedia.org/wiki/The_Disney_Company

Market cap	$ 57 billion (2008)
Revenue	$ 35.51 billion (2007)
Operating income	$ 7.827 billion (2007)
Net income	$ 3.832 billion (2007)

Disney is not just a company, it’s a brand. People all over the world recognise the name.

Oct 16th 1923- First cartoon made about a girl in a wonderland, ‘Alices wonderland

The reality behind disney is close to Walts quotes, I visited Disney land a few years ago i was long past my Disney years and long past the days of watching Disney films.

“It has that thing, the imagination and the feeling of happy excitement i knew when i was a kid.”

I agree with this Disney quote, age becomes a minor fact when you are there everything doesn’t seem to be as it is. The reason being that most people are there to enjoy themselves, no one who wouldn’t want to go would be there, there for the Park contains an atmosphere. As I’ve got older and grown to understand the media and institutions more i can definitely see that money was a very strong aspect behind the park. The reality is that the park makes money and although this may have been a dream and desire of Walt Disney, now, its all about making money and i think this was realized after the first 10 years of being open.

“By 1965, ten years after opening day, 50 Million visitors had come through the gates.”

The opening of Disney land was a complete disaster, a 15 day heat wave and a plumbing strike meant that the hear was around 110 F  and only a select few of the water fountains were working. This came close to ruining the park and it then took ten years for the park to pick up. Since that date in 65 i think Walt then realized that this was the cash cow that would keep giving, this being the reason i don’t agree with his statement about making money.

Disney will stay with any one through out there life and Disney land is a way of capturing that, parents will enjoy and any one of any age will enjoy it, Walt had the idea and the imagination to make it work.

http://www.boxofficemojo.com/showdowns/chart/?id=vs-pixar.htm

Incredibles (2004)

Domestic gross- $261. 4 m

Production Budget- $92 m

Finding Nemo (2003)

Domestic gross- $399.714 m

Production budget- $94

Why Disney Need Pixar.

“If you can’t beat em’ buy em.”

Disney need pixar mainly due the fact that they are such a big threat. If pixar aren’t owen by disney they become big competition, not exactly enough to put disney out of business, but enough to effect their business. Disney need Pixar because of the amount of money that Pixar makes them. Pixar have the latest technology and some of the best animation and stories out there. Disney’s last hit was in 1999, with Tarzan. Since then there technology is dated and ideas lacking in comparison to major rivals Pixar and Dream works. The very key and main reason that Disney need pixar is that since ‘Toy Story’ Pixar have had hit after hit. Pixar are the kings of the animation world and disney need to bring back their name into the animation world, this is the reason they wanted to and ended up buying Pixar.

Migrain Assignment

1. What is the title of the film?

Harlow college and creation studios present the foundation degree in animation.

2. What can you say about the way in which the title graphics have been created?

The title graphics look slightly amateurish, i think this was created deliberately to make it look as though it was a student film, so the students watching it don’t feel intimidated by the high quality graphics and techniques that could have been used.

3.  Who is staring in the film?

Ben Murray Clube, Bianca Castro, Tony Nottage

4. Where are the stars names placed?

The 2 people staring in the film have their names displayed on the bottom of the screen. The interviewer has their name placed in the centre of the screen.

5. Why?

The names are placed at the bottom of the screen, i feel to be shown but not to impede the video, to make sure that the details are mentioned, but placed so they don’t interfere with the video. Not much normally happens in the lower sections of the video, this may also be why. The interviewers names is placed centre because she is seen as a more important role in the documentary.

6. and 7. Describe the key images in the film.

They key images are mainly the tea pot, it becomes a good idea and a good basis for the understanding that we are talking about animation. other images that appear important are the person being animated, to depict the movement that characters may have. the photoshop style window that most of the computer editing is happening in, i think this was shown because many people that would be watching are familiar with photoshop, so in all the stuff that’s shown comfort is found in something we recognise, so it seems less alien to us.

8. Talk about what images are used, stars, setting, colours, symbols. the General mise en scene.

as i mentioned the iconic look of photoshop is used to ensure the viewer that what their seeing is a lot like what they already know. the interview of Tony Nottage takes places in a cinema, this obviously relates the the whole film and animation concept, its as if its the home place for a film to be shot. Props are used in the shots, cables and wires, lights and more are left in shot, i think this was done because these are all things that can relate to animation and film making, they are all aspects you would. As though we are seeing the film and whats making it at the same time. these 2 main things suggest production and how the film has been constructed. I personally didn’t see a theme in the colours in any of the shot film and computer parts which had been added in, followed the blue theme. This colour conotates a very relaxed and chilled out atmosphere, it can also be inherited as very open and spacious. Maybe it conotates the course and what it will be like, a very open course, where your imagination and creative skills are left to be as open as you can. The costume, was very casual and low key, nothing brash and loud. This fits in with the casual laid back theme of the blue.

13. What do you think the film is about?

The film is about a foundation degree in animation and its aim to interest as many people as possible into considering taking the course.

14. What is its target audience?

The Target audience is students who will be looking into applying to colleges, so maybe year 10 and 11 students. Sex doesn’t seem to important when it comes to target audience, its more aimed and people with the creative edge.

Narrative

1. What clues are their to the narrative?

The main clues would be the interviewer, our natural reaction to seeing an interview is that we are going to be given information, not entertained. We are going to learn something about this particular person or something they are talking about. so straight away we assume is a documentary. Although it may seem far fetched, in the title sequence, you gain the impression that it might be something to do with sci-fi of technology, this is mainly from the blue motion background looking a lot like space or a type of circuit board.

2. what can you tell from the characters, and why?

The characters in all cases appear in a smart but yet casual manor. This is shown through their stance mainly, if you look look at Tony Nottage he isn’t sitting up straight as though at a formal meeting, he is slightly slouched and with his legs crossed, as thought he should be in that cinema watching a film. Ben murray is shot in his bedroom, straight away this takes out the whole formal element. The one thing that may contradict the whole feeling of relaxed and casual people is the room Ben is shot in, the room is very small this then making the frame very tight, constricting any space around him. This makes everything look compact and stressed, as though he is traped.

USP

1. what is the USP of the film?

The USP is the whole concept of the film, the USP is the fact that harlow are not only running an animation course, they’re are joint in with an animation company in doing it. The film its self has the selling point that it looks as thought it was made by a student, this is a great way to attract the attention of other students. A big flashy well made video would maybe put people off and intimidate them.

Signs, codes and conventions.

The teapot as i mentioned becomes and a code for the animation. Photoshop is a convention used to help us gain more understanding and become more familiar with the programmed they are using. The cinema conotes the whole area of film and reminds us of with we are watching is and what they are creating is.

Discus the Mise En Scene

In the interview in the cinema, the location plays a key part in the mise en scene, Costume also plays a key role is showing the fun mellow side. Props are used to remind us of the certain things that make a film, the leads and lights left in shot remind us how it was made, the props are shown using a high angel shot of the interviewer.

Discus how editing plays a role in the film?

The editing as i mentioned makes the film look amatuer, bring it closer to the students who will be watching this, and probably making something like it them selves. the edting also creates a very slow place for the film, following the casual theme with the colours, costume and other aspeacts of the mise en scene.

Shot Types.

The main shot type used would be the meduim close up.

Lighting

the lighting is mostly normal, 2 lights one higher than the other. both on oppostie sides.

Effects.

The effects are used mainly when information is being displayed, for example the title screen at the begining of whe some one is shown a name will appear with effects behind it.

Realism ‘Versimilitude’

I think the film is realistic, it doesn’t feature any out of the ordinary it contains factual and interesting comments. where its a documentry its hard for it not to be, the boy talking about his chosen subjects seems real, as though you can picture him actaully do that. The guy talking about how how he got into animation, seems realistic. He seems like some who would be incharge and in an area such as animation through his dress and general attitude.

Institutions

the institution is either, harlow college or Renier Van Loggerenberg. the effect this has is a slightly mixed reception, because some people may not have heard of the name, they will just not persue it any further, they will think nothing more off it.

Genre

Documentry, this is shown through the interviews and facts given.

Representation

Tony Nottage is represented in a good way, he is shown as inthusiastic and very drawn by what he is talking about, you can really see his passion towards animation and his work. he is represented by his clothes and stance also, which i have dicussed in previous questions

Audience

The audience is very clear, its aimed at young adults in college and their last years of school, considering what college and course to do. Its aimed and male and female mainly just people who are interested in art and animation, the creative type. Its mode of address is i guess the people they have used in the interviews, they are all fairly young, and cool.

Ideoligies

The ideologies of the film are mainly that no matter what race, sex age, you can do this degree its practical and very useful. The message is mainly to just come and play, come and get stuck in you don’t need to be a master to be able to do it.

Narrative 

The character roles are just to inspire the viewer into wanting to do what that person is doing. they play the roles of showing that every one can do it. this doesn’t exactly tell a story it just explain everything about the course and makes people want to take the course.

DVD cover

 

I had to upload it as a JPEG because it wouldn’t upload as a pdf.

Elliott Steel

Basics Of Magazine Design

http://www.victorypresscenter.com/artists/1158/documents/misc/KErrang_ADTR_Introducing.jpg

Link to Magazine Page.

 

Cutline:

The cutline is the information which describes it. It may also be known as a caption and is usually positioned around the image. In my particular example the cutline is placed at the bottom right hand corner of the image.

Sidebar:

The sidebar is extra information placed on the same page that is contained in a separate area, normally relating to the main article, but yet secondary to it. It is used as a means of attracting the reader to delve into the main article. I think on my example this is the part and the very bottom right of the page, giving more info on the band.

Headline:

The headline or ‘head’ is the main title of that article, it is normally placed at the top of the article in a bold and noticeable font. This is used to grab the readers eye, to then read the article. On my example the headline is placed in two places, you have the page headline and the article headline. one is  at the very top of the page and the other is above the article its self .

Pullquotes:

Short excerpts from text that are enlarged and set off from the page with boxes or lines. These are used for emphasis or to fit text copy into. I think this is the short caption of text placed bellow the headline on my example, its highlighted in black and placed in a yellow box.

Mugshots:

A mugshot is a picture of someone only containing the head and chest, a medium close-up. My example does not contain any pictures of this description.

Boxout:

?

Caption:

A caption is the text that will accompany an image or illustration, much like cutline. On my magazine this is located at the bottom left of the of the image, ”A Day To Remember, highly strung”

Credits:

The credits are the part on the page that detail who did what on this particular image and article, for example on my page the credits are located under the title and pullquote.

Exclusive:

An ‘exclusive’ is the offer of a story to one journalist and a guarantee that the story will not be issued to other media until they have published it. Exclusives feature in magazines, this tells the reader that they will not find this article any where else. My example does not have this featured on its page, although ‘Introducing’ is used in the same way. As if to say that ‘this is good new music, you heard it from us first’.

Lead Story:

The lead story is the main story that is featured in the magazine or on that particular page. I’m guessing the lead story on my page is the article, which is placed at the bottom of the page, covering mainly all the way from left to right.

Masthead or Nameplate:

The masthead is the main title of that magazine, normally featured in its main form on the front cover. On my example, although it is not the title of the magazine, ‘Introducing’ can be seen as the masthead of this page.

Pugs:

?

Secondary Head:

The secondary head is like the subtitle. on my example the subtitle might be the part that says ‘New music coming your way’.

Spread:

I think the ‘Spread’ may either mean where the magazine is distributed, or the layout of the page of the magazine.

Tagline:

A tagline is much like a slogan, its a simple phrase that tells of the organisations mission. i think on my page the tagline my be the part bellow the top title, ‘New music coming your way’

Splash:

?

Lure:

Something that tempts or attracts, especially one with a promise of reward or pleasure. This may also be known as a plug. This is basically something the magazine might give away to lure the reader into buying the magazine. a lure may also be something featured in the article to get the reader to buy something else, for example, the part on my page that talks about their album that’s just come out, it is luring the reader into buying it.

Cut:

?

Jumpline:

When an article is continued from one page to another, a jumpline is placed at the end of the first page to identify where the article is. my example does not contain a jumpline.

Dateline:

The place-names at the beginning of a story that tell the reader where the story occurred. A dateline includes the name of a city or town. One or a few words at the start of an article that often indicate where it was reported from. Normally set off from the body copy with a dash. On the start of the second paragraph or my example is the date line, it reads. ‘Formed in early 2004 in the city of Ocala…’

Ears:

?

Deck:

I’m not to sure on the definition, but if i had to make a guess i would say that the deck is the columns of the article.

By-Line:

The byline on a newspaper or magazine article gives the name, and often the position, of the writer of the article. Myexample does not contain a by-line.

Menu or index:

?

Photo Credit:

A line that tells who shot a photograph. this is just bellow the title on my example.

 

Discuss the use of colour on the magazine page.

The colours used on the page are all fairly natural, although black white and yellow are used for the titles and writing. the colour of the image remains fairly dull, with olny a few bring colours in there. the connotation of this is that maybe the band featured in the article are maybe not cheerfull, that they might be a little mysterious.

Why use a ‘dominant art’ section on the page?

Using dominant art is crucial, because most poeple when reading through magazines only stop if the picture attracts their attention. Its been said the people don’t read a magazine they watch it, pictures appear more importana than words. Using dominant art creates the attraction for them to then read the article.

Discuss how you should typography in your magazine design- not including the nameplate.

When designing the layout of my page, tyopgraphy needs to be key, the use of too much text will put the reader off, as it will seem like theres to much to read. small text makes it hard to read, but it will seem like there is less, so size is important. The colour should be the opposite to the background, but not to bright, making it easy to read. theres is alot to consider when using typography.

what is a grid used for in laying out your magazine design?

A grid is used to make the text and pictures more orgazied and easier to read.

List 3 careers in each of the following catorgies:

Journalism- Brocast Journalism, Fashion Journalism, Magazine Journalist.

Writing- Magazine writer, Newspaper and Play writer.

Reporting- News reporter, Sports reporter, court reporter.

Media timeline task

I think the media has been around since about roughly, the 1400’s

 

1. When was the ‘Dimond Sutra’ printed?

The ‘Diamond Sutra’ is the oldest known printed book and the worlds earliest known completed survival.  It was made in 868 AD.

2. Who mastered the technique of casting and setting? When?

This technique was mastered by and man called Ayman Omar. This technique was mastered in 1593-1661.

3. When did William Caxton pattent his printing press?

Printing press was a way of printing mass copies of a duplicate print, this was pattented by William Caxton in 1476 in Westminster, London. Although some do believe it was Gutenburg who invented the printing press in the 1450’s.  W. Caxton used this was of printing to one of his first productions ‘Canterbury Tales’.

4. What was the name of his first text and when was it published?

In 1476 he published the first printed editions of Chaucer.

5. What was the first text published in english and when?

…

6. When was the first English newspaper published?

In 1620 on December the 2nd a Newspaper called ‘Namloos’ started publishing. It was printed in the English language but was published in Amsterdam.

7. When was the first Folio of Shakespeare’s plays published?

The first folio was printed in 1623 and it contained 36 of his plays.  It was prepaired by Shakspeares colleagues John Heminges and Henry Condell.

8. When was the BBC established?

The BBC was founded 18 October 1922

9. When was the first tabloid newspaper established and what was it called?

In 1903 Alfred Hamsworth Developed the first tabloid newspaper, ‘The Daily Mail’ in London. 

10. When was the first typewriter patented and by whom?

The typewritrer was invented by Henry Mill in 1714.

11. Who invented the modern computer and when?

Konrad Zuse, 1936

12. Who invented the first camera and when?

The first permanant picture was taken by  Joseph Nicéphore Niépce in 1826 or 1827.

13.  When was the gramophone invented?

 Emile Berliner, November 8th 1887

14. Which company launched the first CD player and when?

1981 a company called Onkyo invented the first original CD player.

15. When was the VCR invented?

The VCR was invented in 1971.

16. When was the DVD invented?

Propossals were made in 1992, there was 2 competing formats. The combined DVD format was announced in 1998.

17. What was the first film with sounds and when was it filmed?

‘The Jazz Singer’ October 1927

18. When was the first commercial radio station?

November 2nd 1920 the first licensed Commercial radiostation is aired.

19. What was the first advertisement on Commercial television and what was it?

The first advertisment was broadcast July 1st, 1941 at 14.29. it was shown on New York City NBC, when a Bulova Watch Company paid $9 to show an advert before a baseball game.

20. When was breakfast television launched?

Breakfast television was first launched in 1952, January 14th. the first produced was ‘The Today Show’ broadcast on NBC.

Blogging

Hey,

Well i’m mega new to this and haven’t a clue whats gonig on. But yeah thought i’d give it a go!

I posted my english course work up, a sequal to ‘Superman Returns’… Thought you might want to give it a read.