MIGRAIN

May 26, 2009

Media Language-connotative meaning, signs, iconography, music, lighting, camera angles, mise en scene, editing etc..
Institutions– who produced it? what influence this has on the text?
 

Genre(if relevant)- talk about codes and conventions associated with it etc…

Representation– who? what? where when? why? is it accurate/ biased/fair?

Audience– who its aimed at? made for? mode of address? Audience theory can be brought in here i.e. the uses and gratification theory

Ideologies and values– ideas and beliefs that underpin the text, values of society

Narrative– texts structure e.g. could use Todorov Theory which is the equilibrium, disruption etc… also discuss character roles and themes that arise.  Propp- hero, villian, helper, donor, false hero, princess, dispatcher.


Essay Plan

May 26, 2009

Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied.
Point 1.

Disney had an issue with competition in attracting thier audience, pixar another company mastering in animation were drawing in Disney’s audience, pixar were discribed as ‘Edgey’. Disney only really had an audience of around 3-9 year olds male and female, they couldn’t seem to gain any higher. Where as Pixar could get an audience of all ages, therefore creating a much wider audience gap. Disney as an institution saw how much of a problem Pixar were.

1979 it started out as lucasfilm, then in 1986 the company was bought by Steve Jobs. Disney and pixars relation ship was that pixar handled creation and production whilst disney took care of marketing and distributing. All profits were split 50/50 and yet Disney owned rights to sequels. Disney were lacking and only a small rival in terms of production and creation, to date there last succesful animation was Tarzan in 1999, Pixar were dominating the animation field and Disney saw this, they realised that to make money they need to stay a part of Pixar.

2004 companies came to blows, Pixar placed dimands, Disney refused. 2007 the institution settled and Disney bought Pixar for $7.4 Billion Dollars. Disney’s issue was competition, they resolved this by buying out the competition to gain the audience the needed to target.

Other Points…

Money-

To attract your targeted audience, a main issue is having the money to do so. Pixar had this problem with marketing and distribution, they had the creativity and all they need to produce but no money to create or distribute.

Steve jobs invests $5m and Pixar begins. The company dreams of making a feature length but can only afford to make advertisements and short stories, they need a major institution to help. 1991 Disney invest $26m and and expect 3 full legnth  feature films. This helped Pixar put their dream into motion but at a cost, with this investment Disney now owned the rights to the films and any sequels. Profit was 50/50.

Pixars issue was money, they didn’t have the funds to target their audience, they needed a major institution to do so, ironically it was the company whose audience they mainly targeted who invested, therefor the investment worked well for Disney.

Pixar now had a new issue, to target their audience they would have to sacrifice 50% of what they should be earning. This issue was major and caused problems in 2004, when Pixar laid out new conditions saying that pixar will control 100% of film profits and rights over the films, Disney saw these as unacceptable, negotiations were underway.


TV Drama- Exam (P.E.A)

May 14, 2009

POINT. EVIDENCE . ANALYSIS

Representation of a certain aspect in the clip will be asked, either age race gender class but representation of this aspect is to be spoken about.

Use of Key terminology is key in showing an understanding of what you are talking about and a good way to answer the question. Remember, say what is being represented, i.e. age, then say how using key terms relating back to editing, mise en scene, sound and cinematography. So, you say that age is being represented by the use of contrasting costumes. Explain the costume then say why this represents age and also how you read this representation.

Practice Example

Through mise en scene, you can see from first view the age being shown in the costumes the 2 characters are wearing You can also see an age barrier created by the use of costume. The male is wearing a formal suit and tie with a brief case, the other male is wearing slack jeans and a riped top. through the costume we can see the iconic look of an older male compared to a youth. The male wearing jeans represents youth and the informality, the riped top is a symbol for violence and disjointedness the rips may be seen as a tear in these two characters, the tee shirt also creates a tension between the 2 juxtaposed characters. Its a symbol of youth and rebellion where as the suited male is iconic of an older wiser person, the vast contrast in costume can create a gap between characters and a sense of superiority  between formal and informal.  The suited male  will also represent a trend and  will stand for an iconic image of some one in command, the suit could be seen as common and much like  a lot of other people, where as the other male wants to stand out and be apart for everything else by wearing something different. The binary opposite between formal and informal is what creates the representation of age and a divide within the different ages.


Representation of tv Drama

April 30, 2009

Representation in teen drama’s

Skins

http://www.youtube.com/watch?v=Ho69_sCkwyI

Age is represented well in the Skins clip by the use of cross cutting between the adults in the pub and then the teenagers walking in. the camera shows what seems to be a normal average pub with young adults around their 30’s and 40’s. The camera then cross cuts to seeing the teens walking in laughing, this showing that they are kids and they are out out to have fun. The camera then cuts back to the adults with what looks like scornful looks glaring back towards the teenagers. The representation of the Adults contrasts completely with the teen agers. The teenagers are first shown to be laughing and enjoying themselves, full of confidence. Then to contrast, shown parallel to this are Adults playing pool and looking very envious of the kids and the way they act. Age is represented to be free and enjoyable in this clip, this may not be the case but this programme has decided to shown people in their teens this way. As the clip progresses We see that the representation soon changes to show them as violent and destructive. One shot that is shown frequently is the adults shot from a lower angle with the teenagers below, this creates the feel that the adults are looking down on them and as though they feel they are better then them. Another thing that’s sits in contrast with this is the music and Non- diagetic music played over the top, the music creates a very retro feel to the scene. Its more like 70’s 80’s music, this might be an atempt and showing the representations of teenagers and their tastes, the fact that we feel like we seem to be inventing everything, when really its all been done.

Sexuality Isn’t represented clearly in this clip, the costume of all the characters looks young and ‘in’. None of the characters are dressed as though they want to appear gay. One of the first shots shows the character Effy with her arm around a male, this creates the impression straight away of a close relationship as friends or partners. Freddies character is shown with a female in the toilets. This creates the representation that he straight and sexually confident with this. The location makes the characters representation look trashy and very ‘Sleazy’. The appearance of the males and females are very obvious and fairly cliché but not for this age group, You expect to see this behavior shown in older characters. The males are shown as sexually confident and very bold, cocky and arrogant. The mise en scene used when Cook lights a flare shows the lighting and colour theme as red, this can represent the character and the group as well. It shows then as passionate and violent, red has a strong connotation of violence and blood. His stance also adds to the representation of the character being cocky, he is standing on a table over people as though he feels he is on another level and better than the others. Females from the very first shot are shown as easy by the way we see Effy slumped over JJ.

Ethnicity

The Representation of the characters in terms of Ethnicity are very minimal, the majority of the characters are shown as English and slightly cockney at that. There’s one boy in the group who is from African decent and has a very strong accident. Also Freddy’s mother in the series was from Indian decent which is clear in the story. There is a diverse set of characters in the show, but in my clip none of the Ethnic representations are highlighted. One thing i did pick up on was a shot of a dark skinned male glancing over towards the group of kids, then a shot joint on after of the Character tomas who also looks as though he was from African decent. I’m not to sure whats meant to be shown or represented by this series of editing, but obviously with most media texts it is polysemic and can be read differently by different audiences. But my in opinion i see this as an attempt to create more of a racial contrast in the programme and so that we don’t focus on the

Class and Status

The class and status are shown clearly by the use of camera angels and framing. As the group of teenagers enter the pub we see a series of jump shots cutting between the group and the people in the pub. we always see the older group on in the pub looking down on and giving scornful looks towards the teenagers. the use of Low camera angles when showing the adults creates the impression of a class divide and that they are better then the teenagers. Camera angles play a key part in the representation of class and status the acting also acts key in this, the scornful looks as though they are disgraced shows a divide between the two cultures, divided by age. the editing helps create this Opinion by the way we see happy laughing kids then stern looks on on adults, the quick cuts between the 2 makes you think they have done something wrong.

Physical Appearance

Costume, hair, props.

The costume is very typical for the teenagers they are wearing hoodies with hoods up, this again creates a bad representation by what we are feed by the news papers and media. hairs long one some characters and the female are well made up with makeup. Each characters costume is designed around the character them selves. Freddy for example has the dark skin ‘topman’ cliche look to him, the long hair fringe style. this creates the ladies man impression which fits with the part were we see his with a female in the bath room making out. All the main characters are good looking and healthy, this is done to make the audience idolise the characters for looks, making people want to be or be like these characters.

Regional Identity

None represented

Disability

None shown in clip


Representation

Age
Sexuality
Ethnicity
Class and status
Physical Appearence
Regional Identity
Disability

in detail:

Camera Shots, Angle, Movement and Composition
• Shots: establishing shot,
master shot,
close-up,
mid-shot,
long shot,
wide shot,
two-shot,
aerial shot,
point of view shot,
over the shoulder shot, and variations of these.
• Angle: high angle,
low angle,
canted/dutch angle.
• Movement: pan,
tilt,
track,
dolly,
crane,
steadicam,
hand-held,
zoom,
reverse zoom.
• Composition:
framing,
rule of thirds,
depth of field –
deep and shallow focus,
focus pulls.

Editing
Includes transition of image and sound – continuity and non-continuity systems.
• Cutting: shot/reverse shot,
eyeline match,
graphic match,
action match,
jump cut,
crosscutting,
parallel editing,
cutaway;
insert.
• Other transitions,
dissolve,
fade-in,
fade-out,
wipe,
superimposition,
long take,
short take,
slow motion,
ellipsis and expansion of time,
post-production,
visual effects.

Sound
• Diegetic and non-diegetic sound; synchronous/asynchronous sound;
sound effects;
sound motif,
sound bridge,
dialogue,
voiceover,
mode of address/direct address,
sound mixing,
sound perspective.
• Soundtrack: score,
incidental music,
themes and stings,
ambient sound.

Mise-en-Scène
• Production design:
location,
studio,
set design,
costume and make-up,
properties.
• Lighting;
colour design.